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Approximately 60 percent of donors will only donate to an organization once, but it is possible to attract repeat donors. Here are some tips that will help you with that.

Say Thank You
Sometimes, all it takes for someone to make repeat donations is just to say thank you. Everyone who donates to your cause should be recognized for their generosity, whether that means mailing handwritten notes, making phone calls, sending emails, or publicly acknowledging a donation in a newsletter or some other publication.

Promote Ongoing Engagement Through Your Website
A great way to encourage ongoing donations is to make it easier for donors to engage with your organization. The easiest way to do this is to make your website as inviting as possible. Keep your website friendly and easy to navigate, and clearly show what your organization stands for. Update your website frequently to keep your donors aware of email campaigns and other promotional efforts.

Share Success Stories
It’s one thing to tell potential donors about your organization’s goals; it’s another thing entirely to show how you’re accomplishing those goals. Donors want to see that their donations are being put to good use, and a good success story will certainly accomplish that. Success stories can be shared on your organization’s website, in newsletters, on social media, and on any other platform you might have. If you want to make things more personal, you can even show a donor how their contribution was used in a personalized email or letter.

Make a Personal Connection
Speaking of which, adding more personal touches when communicating with donors can be a great way to keep them coming back. Not only does it show that their contributions are much appreciated, but it can make them feel like they have a stake in what you’re trying to accomplish. 

Engage in Non-Ask Campaigns
Instead of only contacting your donors when you want to ask them for monetary donations, try connecting them in other ways across different media to keep them informed about your organization. These efforts are called non-ask campaigns, and they can be a great way to develop relationships with donors and showcase the legitimacy of your organization.